Foot Locker, the renowned active and footwear retailer headquartered in New York, is all set to unveil its latest private label apparel brand, Lckr. This new brand, catering to both men and women, has been created to complement Foot Locker’s existing offerings and will be launched on October 20.

Lckr by Foot Locker aims to provide essential everyday basics that customers can rely on for their lifestyle needs. The debut collection will showcase cozy fleece sets with pullover hoodies and sweatpants, versatile full-zip hoodies, cargo pants, and stylish matching track jacket and pants sets. The color palette of the collection ranges from neutrals to trendy seasonal hues such as Dusty Rose, Bombay Brown, and Bloodstone. Men can find the collection in sizes S-XXL, with price points ranging from $40 to $75.

Bryon Milburn, the Senior Vice President and General Manager of Foot Locker, expressed the brand’s dedication to meeting the evolving demands of its customers. Milburn highlighted, “In today’s world, we are witnessing the growing need for comfort and the acceptance of casual wear in various settings. With Lckr, we have developed a line of elevated basics that allows our customers to complement their personal styles in a diverse and affordable manner.”

To create buzz around the launch of Lckr, Foot Locker has brought on board Atlanta-born musician and rapper, Gunna, as the face of their campaign. Gunna has previously collaborated with Foot Locker on philanthropic initiatives in his hometown. The campaign also features the talented musician Tone Stith, actress Paigion Walker, and on-air host Eutel Wallace.

The introduction of Lckr is in line with Foot Locker’s focused brand strategy, which includes exclusive collaborations with designers and influencers. Notably, the brand has recently partnered with Melody Ehsani and Don C for exclusive capsule collections. The Lckr collection will be available at Foot Locker stores worldwide, as well as through the retailer’s e-commerce website. Customers can look forward to additional collections being released throughout the rest of 2021 and into 2022.

For more information on Lckr and Foot Locker’s latest offerings, visit their official website and check out their online store.

Sources:
Foot Locker Official Website
Foot Locker Online Store