Authentic Brands Group (ABG) has recently announced that the footwear license for the iconic brand, Frye, has been transferred to Footwear Unlimited. As part of this new agreement, Footwear Unlimited will now handle the design, manufacturing, and distribution of Frye’s footwear products in the United States.

Frye, a renowned historical footwear brand based in New York, has entrusted Footwear Unlimited with a wide range of footwear categories. These categories include casual and dress boots and shoes, winter boots and shoes, sandals and flip-flops, sports shoes, and slippers for men, women, and children. By leveraging its expertise in sourcing, design, manufacturing, and strong retail relationships, Footwear Unlimited is in an ideal position to maintain the exceptional quality and craftsmanship that Frye has been known for over the past 150 years.

Christina Martin Pieper, SVP of brand, lifestyle at ABG, emphasized the importance of Frye as an authentic American heritage brand in the fashion and lifestyle industry. She expressed her confidence in Footwear Unlimited’s ability to maintain the brand’s high standards of quality and craftsmanship.

ABG’s decision to transfer the footwear license to Footwear Unlimited aligns with the company’s strategic plans for Frye. ABG aims to expand the brand beyond its core footwear lines, which currently include small leather goods, accessories, hosiery, and outerwear. The company envisions Frye branching out into new categories such as apparel, workwear, and home.

Footwear Unlimited, an employee-owned footwear design, manufacturing, and distribution company, is excited about collaborating with ABG to advance Frye’s long-term strategy and legacy. Andrew Tastad, EVP of Footwear Unlimited, emphasized the company’s commitment to working with expert designers and world-leading material suppliers and manufacturers. Recognizing the enduring legacy of Frye, Tastad is enthusiastic about contributing to the brand’s growth.

In addition to the new partnership with Frye, Footwear Unlimited serves as a full-service footwear company with various retail partners across the United States. Its portfolio includes other respected brands like Baretrap and Spyder.

With ABG’s strategic plans for Frye and Footwear Unlimited’s expertise and established retail partnerships, this new licensing agreement is set to pave the way for continued success and growth for the beloved American heritage brand.

Useful links:
1. Official Frye website
2. Authentic Brands Group’s page on Frye