According to a report, Andrew Robb, the former Chief Operating Officer at Farfetch, is being considered for the position of CEO at ASOS. Robb, who left Farfetch in 2020 after a decade with the company, is said to be on ASOS’s shortlist of potential replacements for former CEO Nick Beighton. This news comes amid speculation about Robb’s interest in a major leadership role in the fashion industry.

ASOS and Farfetch, both prominent players in the online fashion retail space, have different market positions. If Robb is appointed as ASOS CEO, he would be transitioning from the luxury sector to the mass-market segment. Unlike Farfetch, ASOS has a history of profitability. However, concerns among investors about the company’s future growth prospects have led to a decline in its share price recently. ASOS has also faced logistical challenges both industry-wide and internally.

With his previous role at Farfetch, Robb has a deep understanding of the online fashion retail industry. However, his lack of experience as a top executive in a publicly listed company could potentially work against him. ASOS is currently planning to move from its AIM listing to the London Stock Exchange’s Main Market, which means that the new CEO will face significant scrutiny. The identities of other candidates for the position have not been revealed, and industry sources suggest that the final decision may not be announced until ASOS releases its financial results in April.

Relevance to the article:

For more information on ASOS, you can visit their official website [1] and for details on Farfetch, you can visit their website [2].

[1] ASOS Official Website
[2] Farfetch Official Website