Freemans, the popular digital department store, is taking its transformation journey to the next level with the help of agency MullenLowe. This strategic partnership will enable Freemans to further establish itself as the leading digital department store in the UK. The brand has been on a successful path for the past two years, achieving remarkable milestones such as a sales increase of over 100% and tripling its customer base.

MullenLowe will be collaborating with Freemans’ media agency, iProspect, to effectively convey the brand’s vision through customer-facing and operational communications across all platforms. The agency’s task will involve developing a series of comprehensive campaigns that are scheduled to launch later this year.

Chief Customer Officer at Freemans, Richard Cristofoli, expressed his excitement about the collaboration, emphasizing the brand’s previous accomplishments. He stated, “Over the past few years, we have completely transformed Freemans, introducing exclusive designer products and achieving impressive growth. However, we are not content to rest on our laurels. Partnering with MullenLowe allows us to continue on our journey and solidify our position as the preferred digital department store in the UK.”

This partnership is a significant move for Freemans as it continues its transition into a modern pureplay retailer. With MullenLowe’s expertise and creativity, Freemans aims to cement its status as the ultimate online shopping destination in the UK. It is evident that the brand is committed to staying ahead of the competition and providing customers with a seamless and enjoyable shopping experience.

As the brand evolves and expands, it remains dedicated to maintaining its position as a leader in the digital retail industry. By teaming up with MullenLowe, Freemans is taking a proactive approach to ensure it remains at the forefront of the ever-changing digital landscape.

Relevant Link:
Freemans official website
MullenLowe agency website