Freemans Grattan Holdings (FGH), the leading online retail company, has announced that it will be extending its partnership with iProspect UK, a digital-first agency, for another two years. This renewed collaboration is a testament to the successful decade-long relationship between the two companies, during which they have transformed Freemans into a highly successful pureplay digital department store.

iProspect UK, under the umbrella of Dentsu UK&I, will continue to manage strategy, planning, and media buying for FGH. With their expertise in brand and performance, iProspect aims to further accelerate the growth of Freemans by establishing it as a prominent digital retailer with a strong brand identity, exciting product offerings, and compelling financial services.

This new agreement not only signifies the continuation of their existing partnership, but it also marks a new chapter for Freemans as they venture into new channels. To guide this expansion, they will employ a rigorous test and learn program, supported by Dentsu’s unrivaled measurement solutions.

Throughout their 10-year collaboration, iProspect has played a crucial role in supporting Freemans. They were instrumental in securing the retailer’s first-ever broadcast and radio sponsorships through partnerships with ITV1’s Loose Women and Smooth FM, respectively.

Richard Cristofoli, Chief Customer Officer of FGH, emphasized the significance of iProspect as a key partner in their strategic direction. He commended their adaptability during the relaunch of Freemans as a pureplay digital department store, which resulted in above-market growth, increased market share, and a successful media partnership.

In the past two years, Freemans has undergone significant transformations, including a refreshed brand identity and an expanded product range. The company now offers a wider selection of well-known third-party brands in home and fashion, in addition to their own brand offerings from Aniston, Bon Prix, Lascana, and Kaleidoscope. They have also introduced exclusive designer ranges from Julien Macdonald, Henry Holland, Abigail Ahern, Siobhan Murphy, and TV stylist Mark Heyes.

The continued collaboration between Freemans and iProspect is expected to drive further success and solidify Freemans’ position as a prominent player in the digital retail space. With the support and expertise of iProspect, Freemans is well-equipped to navigate the ever-evolving digital landscape and stay ahead of their competition.

Useful Links:
1. Freemans Grattan Holdings Official Website
2. iProspect UK Official Website