Freemans, the popular online retailer, has had a strong Christmas season, with an impressive increase of up to 23% in sales during the eight weeks leading up to the end of the year. This growth has also come with a significant boost in customer numbers, surpassing the one million mark and reflecting a 65% increase compared to two years ago. Freemans’ ability to outpace the wider market indicates its success in attracting and retaining customers.

A key contributing factor to Freemans’ successful Christmas sales was its Find The One Campaign, which featured well-known dancers Janette Manrara and Aljaz Skorjanec. This campaign, supported by digital and social marketing efforts, played a crucial role in raising brand awareness for Freemans, reaching its highest level ever.

The CEO of Freemans, Ann Steer, highlighted that products designed to keep people warm and save money performed exceptionally well during the holiday season. Items like thermal underwear, electric blankets, and air fryers were highly sought after by customers. Additionally, collaborations with renowned designers, particularly the partnership with Julien Macdonald, were a standout success. This collaboration resonated with customers who wanted to celebrate Christmas with confidence and style.

Moving forward into the spring season, Freemans has exciting plans to launch more exclusive collections in both fashion and home categories. The company also aims to unveil the latest iteration of its Ways To Save initiative. By continually transforming its business and enhancing its digital offerings, Freemans aims to solidify its position as the go-to digital department store.

Freemans’ strong Christmas performance adds to the growing list of retailers that have enjoyed a successful holiday season. While online retailers Boohoo Group and ASOS reported weaker figures during this period, many others in both the online and physical retail sectors have defied the challenging economic climate.

Useful links:
Freemans Official Website
Julien Macdonald Official Website