French children’s fashion company Children Worldwide Fashion (CWF) is expanding its array of licensed brands with the acquisition of Sonia Rykiel. This move follows CWF’s recent licensing agreement with American label Michael Kors to develop children’s collections. Already boasting 14 licenses with notable brands like Aigle, Givenchy, Karl Lagerfeld, and Kenzo, as well as three in-house brands including Billieblush, CWF’s portfolio continues to expand.

CWF has recently signed a global licensing agreement with American group G-III, who acquired Sonia Rykiel in September 2021. Previously, Sonia Rykiel’s children’s line was developed by Make Fashion Studio. The upcoming collection will serve as an extension of the brand’s women’s ready-to-wear line and will incorporate signature elements such as stripes, rhinestones, knitwear, and hearts. The initial collection, set to launch in Spring/Summer 2023, will comprise 80 pieces intended for girls aged four to 16.

Notably, CWF’s partnership with G-III is not coincidental, as the French group already collaborates with G-III for Karl Lagerfeld’s children’s collections. Additionally, CWF works with DKNY, which is owned by the American group.

Impressively, CWF claims to have distributed over eight million pieces in 80 countries during 2021, leveraging its strong presence in the market. The company’s distribution network includes 2,500 points-of-sale, encompassing 350 department stores, 70 e-tailers, and 65 Kids Around stores, its own multi-brand concept. However, CWF has not publicly disclosed its turnover.

By expanding into the Sonia Rykiel kid’s line, CWF strategically positions itself to solidify its position in the children’s fashion market. With its comprehensive selection of licensed and own brands, CWF continues to provide a diverse range of fashionable and high-quality clothing options for children. The addition of Sonia Rykiel undoubtedly augments the company’s appeal and is expected to contribute to its future growth.

Useful links:
1. CWF Official Website
2. Sonia Rykiel Official Website