French investment firm Eurazeo has made a new strategic investment in the beauty industry by acquiring a minority stake in Gisou, a honey-based haircare brand. This investment comes just two months after Eurazeo invested in home and personal care brand What Matters. Gisou was founded in 2015 by Dutch influencer Negin Mirsalehi and her business partner Maurits Stibbe. The brand offers a range of haircare products that are either formulated with honey or infused with it, paying homage to Mirsalehi’s family background; her mother is a hairdresser and her father is a beekeeper.

With this investment, Eurazeo becomes a shareholder in Gisou while the brand’s founders maintain their majority shares. The specific details of the investment have not been disclosed. This investment comes two years after the Vaulter7 fund, which specializes in cosmetics and lifestyle start-ups, invested in Gisou.

Currently, Gisou’s products are available on its website, as well as in various department stores and beauty retailers including Sephora, Galeries Lafayette, Selfridges, Douglas, and Mecca. Eurazeo plans to support Gisou’s expansion in international markets and broaden its product range through its operational expertise in brands. The investment will also be used to enhance Gisou’s digital and e-commerce capabilities, fortify the brand and its community, and develop the organization, particularly in North America.

In 2020, Gisou’s sales reached approximately €10 million, and the brand aims to grow its sales tenfold by the end of 2023 through product expansion. Gisou has recently introduced a skin oil and a lip oil to its product portfolio, further diversifying its offerings. Eurazeo’s investment is expected to drive Gisou’s growth and help it achieve its ambitious sales targets.

Useful links:
Gisou’s official website
Eurazeo official website