French luxury perfume brand, Juliette Has a Gun, has recently received a significant investment from French investment company Weinberg Capital Partners. This comes as a follow-up to the initial investment made by investment fund Cathay Capital two years ago. Cathay Capital also provided additional capital in this funding round. Although the exact value of the investment has not been disclosed, it is clear that it will play a crucial role in the brand’s future growth.

Established in 2006 by siblings Romano Ricci and Antina Ricci, Juliette Has a Gun aims to strengthen its presence in key markets such as the USA, China, and the Middle East. Furthermore, the brand has plans to expand its reach into Latin America and South-East Asia. These strategic moves indicate the brand’s ambition to become a global player in the perfume industry.

Weinberg Capital Partners, known for its investments in companies like Besson Chaussures and Aqueduct, was attracted to Juliette Has a Gun’s disruptive identity and its ability to captivate younger consumers. The brand has successfully navigated competitive markets like China and the USA, showcasing its potential to thrive in the global market. Philippe Klocanas, a partner at Weinberg Capital Partners, recognizes the brand’s accomplishments and sees immense promise in its future.

One of Juliette Has a Gun’s star products is the ‘Not a perfume’ fragrance, which has gained considerable popularity. The brand also offers a range of home fragrances and cosmetics, including candles, hand creams, and diffusers. Over the past four years, Juliette Has a Gun has achieved an impressive average annual growth rate of 40%, indicating its strong foothold in the industry. In 2022, the brand’s sales reached a retail value of €120 million, highlighting its growing success in the market.

In terms of distribution, Juliette Has a Gun has partnerships with Sephora in the USA and e-tailer Ushopal in China. Currently, the brand operates in over 50 countries, utilizing a network of approximately 2,500 retailers. This vast distribution network allows Juliette Has a Gun to reach customers worldwide and expand its customer base.

By securing investments from Weinberg Capital Partners and Cathay Capital, Juliette Has a Gun is well-equipped to continue its expansion efforts and solidify its presence in key markets. With its disruptive identity and appeal to younger generations, the brand has the potential for further growth and success in the global perfume industry.

Useful links:
Juliette Has a Gun Official Website
Sephora (distributor in the USA)