Freshly Cosmetics, the digitally native and sustainable cosmetic brand, experienced a significant 3.3% increase in sales in 2023, resulting in a remarkable revenue of 46.5 million euros. This impressive growth is a testament to the brand’s success in the highly competitive cosmetic industry. With a customer base of over 1.5 million, Freshly Cosmetics offers a diverse range of natural cosmetics across 36 countries through its website and various marketplaces.

As part of their omnichannel strategy, Freshly Cosmetics has expanded its presence in Spain by opening 18 physical stores throughout the country. This expansion allows customers to experience the brand in person and further strengthens Freshly Cosmetics’ foothold in the Spanish market. Additionally, the company has partnered with retailers in Spain, Italy, and Portugal, further extending its reach and accessibility to customers.

To kickstart the new year, Freshly Cosmetics introduced a new motto, “Science works better with love.” This powerful slogan reinforces the brand’s core values and founding principles. Freshly Cosmetics is dedicated to promoting healthier lifestyles and advocating for sustainable and transparent cosmetics practices that prioritize environmental preservation.

In addition to the new motto, Freshly Cosmetics underwent a visual and verbal identity overhaul in 2024. The brand introduced a more legible logo that aligns with its renewed direction. These changes demonstrate Freshly Cosmetics’ commitment to continuous growth and adaptation to better meet the needs of its customers.

Freshly Cosmetics’ impressive growth in sales and strategic expansion efforts showcase the brand’s ability to thrive in a highly competitive industry. By focusing on sustainability and customer well-being, Freshly Cosmetics has positioned itself as a leader in the cosmetics market. As the brand continues to innovate and connect with customers, it is expected to maintain its upward trajectory in the coming years.

Useful links:
– [Freshly Cosmetics website](https://www.freshlycosmetics.com/)
– [Freshly Cosmetics social media](https://www.instagram.com/freshlycosmetics/)