Ganni, the contemporary fashion label, has accomplished an impressive feat by achieving B Corp Certification with a remarkable score of 90.6 points. This certification has become increasingly crucial for fashion brands as it assures consumers of the brand’s dedication to making a positive social and environmental impact.

One of the standout achievements for Ganni was in the environment category, where it earned 29.1 points. This was due to its extensive use of certified organic, lower-impact, and recycled fibers in its production processes. However, there were certain initiatives that Ganni has been working on, such as its carbon insetting scheme, which were not recognized under the B Corp framework. The brand hopes to see these projects acknowledged in the future and has set a target of achieving 150 B Corp points by the middle of the decade.

While some fashion brands have been accused of greenwashing and failing to live up to their sustainability claims, B Corp certification ensures that businesses undergo a rigorous application process. With over 300 questions covering governance, workers, community, environment, and customers, companies that obtain this certification must continuously invest in improvements and demonstrate a genuine commitment to their social and environmental impact.

Nicolaj Reffstrup, the founder of Ganni, has long been an advocate for industry-wide auditing and regulation of sustainability initiatives. With politicians failing to provide sufficient legislation, businesses are left to regulate themselves. B Corp offers a tangible and transparent framework for holding businesses accountable and establishing industry standards.

Reffstrup acknowledges that achieving a score of 90.6 points is a cause for celebration but recognizes that there is still a long way to go. Ganni remains dedicated to its journey of becoming the most responsible version of itself and continues to invest in sustainable practices.

By obtaining B Corp Certification, Ganni reinforces its commitment to sustainability and will inspire confidence in consumers who prioritize ethical and environmentally friendly fashion choices. Joining the ranks of fashion brands leading the way in promoting positive social and environmental change, Ganni paves the way for a more responsible fashion industry.

Useful Links:
B Corporation Official Website
Ganni Official Website