Ganni, the Copenhagen-based premium label, has recently made a significant move in its efforts to solidify its global growth. The brand has announced the appointment of Priya Matadeen as its first-ever Chief Brand Officer. In this new role, Matadeen will lead all brand and communications-led departments, driving the development of Ganni’s global brand strategy.

What sets this appointment apart is that Matadeen does not come from a traditional fashion background. Previously serving as the Managing Director at Dazed Media, where she closely collaborated with Jefferson Hack, Ganni believes she brings a wealth of experience and expertise to the table. With over 18 years of specialization in fashion, culture, marketing, and creative processes, Matadeen has worked with renowned agencies and media titles such as Dazed, Vogue, Vice/Virtue, and Wieden+Kennedy. She has also collaborated with notable clients including Gucci, Versace, Chanel, and Nike.

While being based in Ganni’s London office, Matadeen will work closely with the global teams and Creative Director Ditte Reffstrup. Ganni CEO Andrea Baldo expressed excitement about her addition to the executive team, highlighting Matadeen’s experience and knowledge in the creative realms of fashion and youth culture. Baldo believes that she will make valuable contributions to the brand. Ganni has been actively searching for a profile with the right capabilities to lead its growing brand and creative needs, and they believe Matadeen is the perfect fit. As Chief Brand Officer, she will foster greater synergy across Ganni’s brand activities on a global scale, as well as excel in localizing efforts and connecting with diverse communities.

This appointment marks a significant milestone for Ganni as it continues to expand and assert its presence in the fashion industry. With Matadeen’s expertise, the brand aims to further elevate its brand positioning and establish a stronger global presence. Ganni is known for its unique approach to fashion, blending contemporary designs with a touch of nostalgia and sustainability, which has garnered a dedicated following. Now, with the addition of a Chief Brand Officer, Ganni is poised to reach new heights and solidify its status as a leading player in the global fashion scene.

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