In a significant move towards enhancing its digital transformation, Gap Inc. has recently acquired Drapr, a startup and online application specializing in 3D avatar technology for virtual clothing try-ons. This acquisition demonstrates Gap Inc.’s commitment to improving the fit experience for its customers by utilizing innovative solutions in the e-commerce space.

Founded by David Pastewka, Will Drevno, and Richard Berwick, Drapr has proven expertise in 3D technology and has gained early support from Boost VC and Berkeley SkyDeck. The team’s success in creating personalized avatars that assist customers in finding the perfect size and fit has addressed a major pain point in the online shopping experience.

David Pastewka, CEO of Drapr, emphasizes the limitations of relying solely on numerical measurements to determine an individual’s ideal fit. The technology developed by Drapr allows customers to create virtual avatars and virtually try on clothes, providing a more accurate representation of how the clothing will look and feel on their bodies.

Sally Gilligan, chief growth transformation officer at Gap Inc., recognizes the value of Drapr’s advanced 3D technology in enhancing the fit experience. With this acquisition, Gap Inc. aims to leverage Drapr’s technology to enhance its own offerings and accelerate its digital transformation. By implementing Drapr’s capabilities, Gap Inc. hopes to streamline the size and fit process, ultimately creating a more seamless and satisfying shopping experience for its customers.

The strategic growth office at Gap Inc., led by Sally Gilligan, played a pivotal role in facilitating this deal. This office explores opportunities beyond Gap Inc.’s core business and identifies investments that foster growth and innovation. By actively seeking out partnerships and acquisitions that align with the company’s long-term goals, the strategic growth office ensures Gap Inc. remains at the forefront of industry trends and consumer demands.

This acquisition comes at a time when Gap Inc. has raised its full-year net sales forecast for the second time. The company is placing its bets on its Old Navy and Athleta clothing brands, projecting a higher annual profit than previously anticipated. Gap Inc.’s strategic moves, including the acquisition of Drapr, underline its commitment to staying relevant and competitive in the rapidly evolving retail landscape.

Gap Inc.’s acquisition of Drapr signifies a new chapter in the company’s digital transformation journey. By harnessing the power of 3D avatar technology, Gap Inc. aims to revolutionize the fit experience for online shoppers. With Drapr’s innovative addition to its portfolio, Gap Inc. demonstrates its dedication to meeting the demands of the future and providing its customers with a seamless and personalized shopping experience.

Useful links:
1. Drapr Official Website
2. Gap Inc. Official Website