Italian fashion brand Giorgio Armani is venturing into the world of fine watchmaking through a partnership with Swiss watchmaker Parmigiani Fleurier. Parmigiani Fleurier, renowned for its expertise in creating high-end watches, has joined forces with Giorgio Armani to produce a limited edition collection of exquisite timepieces called Giorgio Armani 11. The name of the collection pays homage to Giorgio Armani’s historic headquarters in Milan, located on Borgonuovo Street.

The Giorgio Armani 11 watch is designed to be a unisex piece, featuring sleek lines, a square dial with rounded edges, luxurious materials, and a leather strap. It is equipped with a moon phase display and an automatic movement. The timepiece is available in three different materials – steel, rose gold, or yellow gold – and comes in five distinct dial colors including blue, gray, ivory, and black. Giorgio Armani describes the Giorgio Armani 11 watch as the perfect combination of the designer’s aesthetic vision and the Swiss tradition of precision engineering.

Exclusively available at select Giorgio Armani boutiques worldwide, the Giorgio Armani 11 collection will be released at the end of the month. The steel models are priced at approximately €20,000, while the gold models are priced at around €40,000.

While Giorgio Armani already has a line of watches under its youthful brand Emporio, this collaboration with Parmigiani Fleurier marks the fashion group’s entry into the luxury watch market. Parmigiani Fleurier is known for supplying high-end mechanical movements to esteemed brands like Hermès and Stefano Ricci.

This venture into fine watchmaking underscores Giorgio Armani’s commitment to expanding its range of luxury offerings and catering to discerning customers who value both style and precision. The collaboration with Parmigiani Fleurier highlights the brand’s dedication to craftsmanship, quality, and timeless elegance. With the Giorgio Armani 11 collection, fashion enthusiasts and watch connoisseurs can now experience the fusion of Italian design and Swiss watchmaking excellence.

Useful links:
Giorgio Armani Official Website
Parmigiani Fleurier Official Website