Global-e, a leading global e-commerce specialist, has made an important addition to its executive team and formed a partnership with womenswear brand Never Fully Dressed. Mark Batty, formerly the Country Director for Germany and Rest of World at Boden, has been appointed as Global-e’s Vice President of Business Development. This comes at a crucial time for Global-e as it achieved over $1 billion in international online sales in the first half of the year. With retailers and brands increasingly looking to expand their online presence in international markets, Global-e is focused on further global expansion.

In his new role, Batty will be responsible for driving the company’s business development efforts, expanding into additional European markets, and implementing new features and capabilities to enhance Global-e’s services. The company has experienced remarkable growth, with annual sales increasing by over 100% year-on-year and a 200% rise in new merchants joining the platform. Batty brings nearly two decades of international e-commerce experience to Global-e, having previously worked at Boden and Asos.

Global-e offers brands and retailers a comprehensive localized cross-border e-commerce solution. The company currently partners with renowned brands such as M&S, Harvey Nichols, Forever 21, Hugo Boss, Vivobarefoot, Hackett, and Reformation. Through these collaborations, these brands are able to provide a seamless shopping experience for international consumers, offering localized websites, simplified returns processes, and multiple payment options.

Never Fully Dressed, a British womenswear brand, has also joined the Global-e platform in order to drive its international growth and provide localized shopping experiences. Through this partnership, international consumers will have the ability to shop on Never Fully Dressed’s websites in their local currencies, benefit from a streamlined returns process, and have access to various payment options. Lucy Aylen, the founder of Never Fully Dressed, explains that the collaboration with Global-e allows the brand to implement shopping initiatives that will boost sales in light of the Covid-19 impact. The transparency and reliability of Global-e provide international customers with increased confidence when shopping with Never Fully Dressed.

Ultimately, Global-e’s appointment of Mark Batty and partnership with Never Fully Dressed exemplify the company’s dedication to expanding its global presence and providing seamless cross-border e-commerce solutions for brands and retailers. With Global-e’s ongoing growth and success, it is likely that more brands will join the platform to capitalize on the lucrative international market.

Useful links:
1. Global-e Official Website
2. Never Fully Dressed Official Website