Golden Goose, the renowned Italian luxury sneaker brand, recently marked its 20th anniversary with a dazzling celebration in the romantic city of Venice. The highlight of the event was an awe-inspiring performance by Olympic skateboarder Cory Juneau, who pulled off gravity-defying stunts in a floating skate bowl above the city’s famous lagoon. Against the backdrop of the breathtaking Palladian masterpiece, San Giorgio Maggiore church, the setting sun transformed the scene into a mesmerizing dusty gold hue, creating an unforgettable atmosphere.

Named “From Venice to Venice,” the event paid homage to the merging of cultures through water that Venice is renowned for. The city, known for its sun, palm trees, surfers, and skaters, served as the perfect backdrop to celebrate skateboarding as not just a sport but a distinctive culture. CEO of Golden Goose, Silvio Campara, explained that placing the skate bowl on water aimed to emphasize the dynamic and inspiring nature of water itself.

Golden Goose was founded in 2000 by Alessandro Gallo and Francesca Rinaldo and has shown remarkable growth over the years. The brand’s success received a significant boost from investments by major finance firms Carlyle and Permira. In July of last year, Permira acquired a majority stake in the brand, with Carlyle maintaining a minority stake, estimated to be worth 1.28 billion euros.

What sets Golden Goose apart in the fashion industry is its unique approach. Founders Gallo and Rinaldo, without any formal fashion training, drew inspiration from their experiences, travels, and local tailors to create a collection that reflects their personal style. Infused with Italian savoir faire and craftsmanship, Golden Goose’s easy take on fashion resonated with consumers worldwide, resulting in rapid international expansion. The brand boasts over 100 direct stores in Asia, Europe, the Middle East, and America.

Among Golden Goose’s iconic products are its half-star logo sneakers, which have achieved cult status. Designed to intentionally have a lived-in and distressed appearance, with purposeful scuff marks, these sneakers have become favorites of celebrities like Taylor Swift and Selena Gomez, as well as influential figures like Olivia Palermo. The partnership with skateboarding champion Cory Juneau further solidifies Golden Goose’s connection to skate culture.

Under the leadership of CEO Silvio Campara, Golden Goose has experienced phenomenal growth. When Campara joined the brand in 2013, it generated an annual revenue of 18 million euros with only 17 employees. Today, the brand’s revenue has skyrocketed to 300 million euros, and it employs over 800 individuals across more than 150 stores globally. Golden Goose’s relevance and energy have attracted a diverse range of consumers from various backgrounds.

To celebrate its 20th anniversary, Golden Goose organized a memorable event that showcased its unique fusion of fashion, art, and culture. Guests were treated to an exhilarating performance by Cory Juneau, who effortlessly showcased his skateboarding skills amidst the stunning scenery of Venice. The evening overflowed with excitement and a sense of adventure, perfectly capturing the essence of Golden Goose’s products.

Golden Goose’s affiliation with skate culture truly sets it apart from other Italian brands. While brands like Palm Angels have also embraced skate culture, Golden Goose’s strong financial backing and strategic partnerships have propelled it to become a major player in the industry. The collaboration with Permira, as well as the appointment of Maureen Chiquet, former CEO of Chanel, as a non-executive chairman, have further solidified the brand’s position in the market.

As guests were transported along the enchanting Grand Canal to explore Alessandro Gallo’s latest venture, the avant-garde hotel named Venice Venice, they had the chance to immerse themselves in Golden Goose’s distinctive aesthetic. With its meticulously crafted sneakers, vintage finish, and prominent star logo, Golden Goose has carved out a distinct niche in the fashion world. The brand’s ability to seamlessly blend delicate femininity with audacious masculinity has resonated with consumers worldwide.

Golden Goose’s 20th anniversary celebration in Venice is a testament to the brand’s remarkable journey and success. From its humble beginnings as a local sneaker brand to its current status as a global fashion powerhouse, Golden Goose has truly made an indelible mark. With its unwavering focus on craftsmanship, innovation, and a passion for skate culture, Golden Goose is poised to make even greater strides in the fashion industry.

Links:
1. Golden Goose Official Website
2. Vogue Fashion Shows