Gucci, the renowned luxury brand under the Kering group, is predicted to achieve sales in 2021 that either match or even surpass their pre-pandemic levels in 2019, according to CEO Marco Bizzarri. During the Pambianco fashion conference in Milan, Bizzarri made this encouraging announcement. In 2019, Gucci achieved total sales of 9.63 billion euros ($10.9 billion), showcasing the brand’s strong presence in the luxury market.

Despite the numerous challenges presented by the global pandemic, Gucci remains optimistic about its financial performance for the year. The brand’s CEO expresses confidence in their ability to not only reach but potentially exceed their 2019 sales figure, indicating a robust recovery and resilience within the luxury market.

One of Gucci’s strategies to further enhance its position in the fashion world is by resuming participation in Milan fashion week. Due to the pandemic, the brand reduced the number of its fashion shows last year. However, Gucci now plans to showcase its collections at this esteemed event in February and September 2022. Additionally, the brand will host an additional show in late spring, highlighting its dedication to the fashion industry.

This decision to return to fashion week exhibits Gucci’s determination to connect with consumers and stakeholders on a global scale. Recognizing the significance of these events in displaying their latest designs and creating industry excitement, Gucci aims to solidify its status as a leading luxury brand and capitalize on the growing demand for high-end fashion.

Gucci’s resurgence aligns with the broader recovery of the luxury market. After experiencing a decline due to the pandemic, the industry has observed a gradual rebound, with consumers steadily returning to luxury shopping. Gucci’s positive outlook for 2021 demonstrates the brand’s ability to adapt and innovate during challenging times, as well as its strong brand equity and loyal customer base.

As the year progresses and Gucci continues to strive towards its sales goals, industry analysts and competitors will closely monitor the luxury brand’s performance. Its success will serve as an indicator for the overall health and resilience of the luxury sector. With upcoming fashion shows and anticipated releases of new collections, Gucci remains poised to make a significant impact on the industry and reaffirm its status as a fashion powerhouse.

Useful links:
Official Gucci Website
Gucci on Kering’s official website