Paul Richardson, the director of Gymshark, has acquired a controlling stake in streetwear brand Hera London and has taken on the role of Executive Chairman. With Gymshark experiencing rapid growth, Richardson aims to replicate this success with Hera London and transform it into a £100 million fashion label within the next three to five years. Despite already having a turnover in the millions, Hera London has set ambitious targets to reach this goal. Richardson will oversee the company’s strategy and lead it into a new phase of development, while his daughters, Holly Beadle and Georgia Richardson, will take on the roles of CEO and Chief Brand Officer.

While initially known for its skinny jeans, oversized sweatshirts, loungewear, and celebrity following, Hera London will continue to operate from its UK headquarters in Cheltenham. To support its plans for expansion, the brand has sought the expertise of The Growth Foundation, an e-commerce growth consultancy, and Fostr, a premier Shopify Plus Agency based in the UK.

The success of Hera London’s growth targets hinges on the capabilities of the new leadership team. However, Richardson has a proven track record, having played a significant role in the success of Gymshark. Despite holding a part-time position at Gymshark, Richardson is actively involved. Additionally, he was previously a joint owner and director of All Saints during a period of expansion from five to 12 stores between 2002 and 2004.

Richardson expressed his excitement about investing in Hera London and collaborating with the new team to establish the brand as a leading player in the competitive streetwear sector. With ambitious targets in place, Richardson and his team are dedicated to building on the previous management’s success, improving the company’s performance, and increasing its brand value.

Useful links:
Gymshark website
Hera London website