Highsnobiety, the popular online magazine that focuses on premium streetwear, is reportedly considering a sale. The company has enlisted investment bank LionTree to help explore potential options and evaluate the best path forward. While no specific buyers have been named, there has already been significant interest from potential suitors.

Founded in 2005 by David Fischer, Highsnobiety is based in Berlin, with additional offices in London and New York. Over the years, the company has experienced impressive growth and is projected to generate $60 million in revenue this year.

The evolution of Highsnobiety has been influenced by the rise of high-end streetwear and the convergence of media and e-commerce. The magazine has transformed into a curated digital platform that not only delivers the latest news on popular brands but also offers a carefully curated selection of products available for purchase. Furthermore, the company has expanded into physical retail with pop-up stores in various cities like Paris and Zurich Airport. These strategic moves have helped Highsnobiety build a dedicated fan base and stay relevant in an ever-changing consumer landscape.

The success of platforms like Highsnobiety has had a notable impact on the industry, leading to significant transactions in recent years. For instance, the merger between Net-a-Porter and Yoox in 2015 was partly driven by the former’s editorial capabilities. Similarly, Sequoia Capital’s investment in Ssense earlier this year boosted the platform’s valuation to over $4 billion.

Given its influential presence in the streetwear culture and its innovative approach to media and e-commerce, Highsnobiety’s potential sale does not come as a surprise. As the company explores this possibility, industry insiders will be closely observing to see what lies ahead for this influential platform.

Useful links:
Highsnobiety Official Website
LionTree Official Website