Hunter Boot, the renowned boot specialist and holder of a royal warrant, is currently in search of new financial backers. The company is working closely with AlixPartners to secure a deal in an accelerated sale process. This news has come as quite a surprise, as the brand has shown some signs of recovery in sales following the pandemic. However, the recent resurgence of Covid-19 in China, a crucial market for Hunter, coupled with strict lockdown measures, may have contributed to the need for additional financial support. Nonetheless, as China gradually reopens, it is expected to have a positive impact on Hunter, considering the brand’s strong presence in other Asian markets.

In the summer of 2020, Hunter Boot managed to secure a rescue deal where Pall Mall Legacy, the existing shareholder, supported by Searchlight Capital, Pentland, and other minority shareholders, injected £16.5 million into the business to navigate through the challenges brought about by the Covid-19 crisis. Additionally, the company made an additional £18.5 million of capital available to support future growth.

The potential alternatives in case a deal cannot be reached remain uncertain at the moment, as reported by Sky News. However, Hunter Boot maintains an optimistic outlook, particularly with its upcoming collaboration with Kenzo, scheduled to launch later this year. With a long history dating back to 1856, the brand has become widely recognized for its premium Wellington boots, which have been favored by style icons like Kate Moss and Alexa Chung. Even Kate Winslet has been spotted wearing a pair of Hunter boots on stage. Despite the challenges faced during the pandemic, Hunter Boot achieved record-breaking sales levels in 2018. Although the flagship store on Regent Street in London has closed, the company still operates stores in Bicester Village and Woodbury in New York.

Overall, although Hunter Boot is currently in need of new financial backing, its strong reputation and enduring popularity are sure to attract potential investors. The collaboration with Kenzo, along with the gradual reopening of key markets, positions Hunter Boot for future success and growth.

For more information on Hunter Boot and its products, visit their official website here.

To learn more about the collaboration between Hunter Boot and Kenzo, visit here.