The UK’s implementation of lockdown measures has had a significant impact on Asos Marketplace, resulting in a surge in sales for the online platform. As physical stores were forced to close their doors, many brick-and-mortar retailers turned to Asos Marketplace as an alternative means to reach their customers. In response to the increased demand, Asos Marketplace has expanded its list of sellers, attracting independent boutiques and vintage sellers looking for new avenues to sell their products.

April proved to be a pivotal month for Asos Marketplace, as approximately 80 new boutiques joined the platform. This marked a nearly 100% increase compared to the previous year, demonstrating the growing popularity of online retail. One noteworthy addition was Truman Markets, a well-known market located on Brick Lane in London, which launched a virtual market to support its fashion traders. This digital platform provided an opportunity for Truman Markets’ fashion traders to continue reaching their customer base during the lockdown.

To further support small fashion businesses, Asos Marketplace decided to waive its monthly rental fee for both new and existing independent retailers during this challenging time. This move aimed to make the platform more attractive and financially viable for these businesses, enabling them to generate revenue despite the closure of physical stores. Jo Hunt, head of Asos Marketplace, emphasized the company’s dedication to nurturing and supporting young, independent fashion boutiques and expressed enthusiasm about the partnership with Truman Markets.

As a result of these efforts, Asos Marketplace witnessed a remarkable increase in sales and website traffic throughout April and May. The closure of physical clothing stores, combined with the enhanced offerings from Asos Marketplace, played a significant role in this success. The sales trends indicate a change in customers’ wardrobe preferences during the lockdown period, with a high demand for loungewear and comfortable clothing. Jumpers saw a substantial increase of 421% compared to the previous year, while women’s hoodies and sweatshirts experienced significant growth of 119% and 166% respectively. Additionally, customers have been stocking up on socks, especially trend-led tie-dyed versions, with sales soaring by an astonishing 1,418% compared to last year.

Asos Marketplace has undoubtedly emerged as a valuable platform for small fashion businesses during the UK lockdown. The platform’s expansion, waiver of rental fees, and support for independent boutiques have allowed these businesses to adapt to the current circumstances and continue serving their customers online. Looking ahead, Asos Marketplace remains optimistic about future opportunities and growth in the online retail landscape as the impact of the lockdown continues.

Useful links:
Asos Marketplace
Truman Markets