In a major announcement, fast-growing e-commerce womenswear brand, In The Style, has revealed its exclusive collaboration with singer, TV personality, and influencer Stacey Solomon. This partnership is not only one of the brand’s largest collaborations to date but also a crucial move in their long-term growth strategy.

Breaking away from their usual collection debuts, In The Style chose to announce the collaboration with Stacey Solomon through a formal stock exchange release. The company believes that this approach is fitting given the significance of the partnership. Stacey Solomon boasts an enormous social media following of over 4.1 million followers on Instagram, 1.5 million followers on Twitter, and the same number on TikTok. Moreover, she is a regular face on the popular UK television show, Loose Women.

In The Style has gained recognition for its successful influencer collaborations in the past. With this latest alliance, the brand will work with Stacey Solomon on the design, development, and marketing of clothing and accessories collections. Each collection will showcase Stacey’s personal touches and unique details.

The highly-anticipated debut collection from this collaboration is scheduled to launch on April 27. It will feature 40 products catering to sizes 4 to 28, including options for petite and tall individuals. Through this partnership, In The Style aims to strengthen its position as a leading digital brand in the rapidly expanding female apparel market.

What sets In The Style apart is its approach to influencer collaborations. The brand engages in long-term partnerships with influencers, sharing both the risks and rewards. This not only encourages the influencers to invest in the process but also fosters lasting relationships and facilitates cost-effective customer acquisition.

Adam Frisby, the CEO of In The Style, expressed his excitement about the partnership, revealing that it has been in the works for years. Frisby believes that Stacey Solomon perfectly embodies the brand’s values of kindness and self-acceptance, and her debut collection reflects inclusivity and diversity.

Through this exclusive collaboration, In The Style continues to establish itself as a prominent force in the fashion industry. Leveraging the power of influencer marketing, the brand strives to drive growth and engage with a wider audience. Its focus on cultivating long-term relationships and implementing customer-centric strategies distinguishes it from competitors and ensures success in the constantly evolving digital landscape.

Useful links:
1. In The Style Official Website
2. In The Style Instagram Page