Innovative Eyewear has recently announced a groundbreaking partnership with Authentic Brands Group to produce smart eyewear for Reebok, a renowned sportswear brand. This collaboration will result in the creation of a new collection of Reebok smart eyewear, which is set to launch in early 2024. This collection will cater to both men and women, ensuring that sport enthusiasts have access to high-quality designer eyewear that not only protects their vision but also allows them to stay connected to their digital lives.

Harrison Gross, the CEO of Innovative Eyewear, expressed his excitement about the partnership, highlighting Reebok’s strong reputation in the athletic marketplace. He emphasized that the upcoming Reebok smart eyewear collection, powered by Lucyd, will embody Reebok’s legacy of craftsmanship and innovation. The ultimate goal is to provide sport enthusiasts with eyewear that not only meets their specific needs but also enhances their overall experience. These smart eyewear will enable users to stay connected to their digital devices in a hands-free, open-ear format, promoting convenience and flexibility.

Innovative Eyewear has set forth an ambitious plan to revolutionize the sport eyewear segment by integrating cutting-edge smart features into the four major categories of eyewear: ready-to-wear sunglasses, prescription eyeglasses, safety glasses, and sport glasses. By incorporating Bluetooth frame technologies, users will be able to conveniently access information and audio content without the need to constantly rely on their phone screens. This innovation aims to enhance the overall user experience and streamline the way sport enthusiasts interact with their eyewear.

The recent acquisition of the Reebok brand by Authentic Brands Group from Adidas has opened up exciting opportunities for partnerships. Authentic Brands Group, a prominent brand management company based in New York, has wasted no time in appointing a new Reebok international head and forming a European partnership with luxury retailer, Farfetch. This sets the stage for further collaborations and advancements in the Reebok brand.

Steve Robaire, EVP at Reebok international, shared his enthusiasm for the partnership with Lucyd to pioneer Reebok’s smart eyewear offering. He highlighted Reebok’s reputation for innovation across all product categories and expressed confidence that the incorporation of Lucyd’s Bluetooth technology will further reinforce the brand’s commitment to excellence in this emerging category. This partnership signifies Reebok’s dedication to staying at the forefront of technological advancements and delivering exceptional products to its loyal customers.

Reebok, originally founded in the UK by J.W. Foster and Sons, has come a long way since its acquisition by Adidas in 2005. Now headquartered in Boston, in the U.S., Reebok continues to push boundaries and deliver groundbreaking products to its dedicated customer base. This partnership with Innovative Eyewear and Authentic Brands Group for the development of smart eyewear reflects Reebok’s unwavering commitment to innovation and the evolution of sport eyewear.

In conclusion, the collaboration between Innovative Eyewear and Authentic Brands Group marks a significant milestone in the evolution of sport eyewear. With cutting-edge technology and a strong commitment to innovation, Reebok aims to provide sport enthusiasts with eyewear that seamlessly integrates into their active lifestyles. The forthcoming Reebok smart eyewear collection signifies an exciting leap forward in the fusion of fashion and technology within the eyewear industry.

Useful links:
1. Reebok Official Website
2. Authentic Brands Group Official Website