Interparfums, the global fragrance maker, has reported a significant decline in its net income for the first quarter of 2020 as a result of the coronavirus pandemic. The company’s net income for the quarter reached $10.1 million, representing a decline of 46.8% compared to the same period last year. This decrease can be primarily attributed to a drop in sales in the Middle East and Asia, followed by declines in other markets as the pandemic unfolded.

During the first quarter, Interparfums’ net sales amounted to $144.8 million, marking an 18.7% decrease from the previous year. When looking at comparable currencies, the decline was slightly less at 17.8%. Sales from the company’s European-based operations saw a decline of 20.6%, while revenues from its U.S.-based operations decreased by 10.9%. On a positive note, the Coach brand experienced a noteworthy performance with a 35.9% increase in revenues, thanks to the successful launch of the new “Coach Dreams” fragrance. Additionally, sales for the Guess brand rose by 28.9% in the first quarter, aided by brand extensions introduced in the previous year. However, all other major brands witnessed a decline in year-over-year sales.

The impact of the Covid-19 pandemic was most strongly felt in the Middle Eastern and Asian markets, where revenues fell by 44% and 37% respectively. Towards the end of the quarter, there was a slight improvement in sales, particularly in China with Anna Sui sales. In North America and Western Europe, where shelter-in-place orders and store closures were implemented later in the quarter, net sales fell by 1% and 11% respectively. It is anticipated that the full extent of the health crisis’s effects on these markets will become evident in the second quarter.

Jean Madar, the chairman and CEO of Interparfums, expressed optimism for the company’s future and predicted a gradual improvement in the second half of the year. He highlighted the easing of stay-at-home measures and store closures in various regions. However, Madar acknowledged that during a recession, fragrance tends to become a lower priority compared to essential purchases. He also mentioned the potential negative impact of a prolonged decrease in air travel on the company’s travel retail business.

As a result of the coronavirus pandemic, Interparfums has postponed the launch of several major programs and campaigns until 2021. This includes projects for brands such as Kate Spade New York, Jimmy Choo, Anna Sui, and Guess. The company has implemented cost-cutting measures, including a freeze on hiring, reduced bonuses for 2020, and a suspension of its cash dividend. Despite these challenges, Interparfums remains committed to closely monitoring the impact of Covid-19 and adjusting its plans accordingly.

Sources:
– For more information on Interparfums’ financial report for the first quarter of 2020, visit Interparfums Press Release.
– To learn more about Interparfums and its range of fragrances, visit their official website.