French fragrance company Interparfums SA, a subsidiary of Interparfums Inc., has revised its annual forecast upward after a robust first half of the year. In the first six months of 2021, the company generated €266.3 million in revenues, compared to €139.3 million during the same period in 2020, which was heavily impacted by the Covid-19 crisis. When compared to the pre-pandemic first half of 2019, Interparfums SA recorded an impressive 11.7% increase in sales.

This notable success can be attributed to various factors, including the resilience of the perfume market and the popularity of Interparfums SA’s major brands and recent product launches. Among these, the “I want Choo” and “Montblanc Explorer Ultra Blue” lines have garnered significant attention and have been particularly successful. The brand Montblanc, which holds the top position in Interparfums SA’s portfolio, almost reached its 2019 sales levels with revenues of €69.4 million during the first half of this year. Jimmy Choo perfumes also experienced a remarkable surge of 30% compared to the first half of 2019, generating €60.1 million in sales. Coach, now the portfolio’s third largest brand, witnessed a substantial 25% increase in sales, totaling €52.3 million.

In terms of geographical regions, Interparfums SA observed the highest sales growth in its North American segment, which generated revenues amounting to €101.3 million, representing a 54% increase compared to the first half of 2019. Eastern Europe and Africa also experienced significant growth, with sales increases of 45% and 23% respectively. The Asia-Pacific region saw a more moderate rise in sales, reaching €42.2 million, a 5% increase. However, Western Europe faced a decline in revenue by 9%, amounting to €37.9 million, primarily due to temporary closures during the initial half of 2021. Furthermore, in France, sales decreased by 7% to €16.7 million. Sales in the Middle East also declined by a substantial 39%, totaling €20.7 million.

Given its exceptional performance, Interparfums SA has revised its annual guidance, raising its expectations. The company now anticipates full-year revenues for 2021 to be between €460 million and €480 million, up from the previously estimated €440 million. This revision reflects Interparfums SA’s confidence in its strong sales momentum and the continuously growing demand for its fragrance brands.

Useful links:
1. Interparfums SA Official Website
2. Scentbird – Monthly Perfume Subscription Service