Italian eyewear giant Safilo has made significant strides this week with two major announcements. Firstly, the company has entered into a 10-year global and exclusive licensing agreement with renowned fashion brand Etro. This collaboration will see Safilo design, manufacture, and distribute Eyewear collections under the Etro brand, allowing Etro to expand its offerings in the market and align with the brand’s expansion objectives. Fabrizio Cardinali, CEO of Etro, expressed his excitement about the partnership, emphasizing how it will enhance Etro’s brand portfolio and increase its diversity.

Angelo Trocchia, CEO of Safilo, also shared his enthusiasm for the collaboration, highlighting Etro’s reputation for reinterpreting beauty standards and its iconic patterns. This partnership strengthens Safilo’s portfolio and enhances its overall offerings. The first collection of Etro eyewear, which will include sunglasses and optical frames, is set to launch for the Spring/Summer 2024 season.

In addition to the Etro collaboration, Safilo has also announced the early renewal of its longstanding eyewear licensing deal with Kate Spade, a brand under Tapestry. Safilo has been the licensee for Kate Spade eyewear since 2000, and the early renewal demonstrates the successful and fruitful partnership between the two companies. Trocchia expressed his delight about extending their collaboration, with a focus on continuing to grow the Kate Spade brand in its core market of North America, as well as exploring its potential in other strategic regions.

These two announcements showcase Safilo’s commitment to collaborating with prestigious fashion brands and leveraging their expertise to create high-quality eyewear collections. With Etro’s strong focus on expansion and Kate Spade’s established presence in the market, Safilo is in a favorable position to maintain its success in the eyewear industry. Consumers can look forward to exciting and innovative eyewear designs from these collaborations in the coming years.

Useful links:
1. Safilo Official Website
2. Etro Official Website