Italian fashion conglomerate OTB, known for its brands Diesel, Maison Margiela, and Marni, has announced that it will be donating 10% of its online revenues in April to aid in the battle against the Covid-19 pandemic. The funds will be funneled through the OTB Foundation and will be used to procure and distribute protective kits for medical and paramedical staff on the frontlines. Additionally, equipment will be provided to support Covid-19 patients in smaller medical centers and hospitals.
The OTB Foundation has already made contributions to the Sacco Hospital in Milan, Italy by donating Active Pure air and surface sanitizers. These sanitizers will now be distributed to various hospital facilities across Italy that are dedicated to caring for the elderly and their caregivers. Furthermore, the foundation is in the process of acquiring state-of-the-art technological equipment to aid in the treatment of Covid-19 patients and convert hospital wards into specialized sections exclusively for those who test positive for the virus.
Renzo Rosso, the founder of OTB, took to Instagram to share the news and revealed that the foundation has begun delivering Active Pure machines to hospitals in Milan and Verona. These machines, certified by the International Space Station, are renowned for their ability to purify the air and eliminate bacteria, pathogens, and contaminants.
The establishment of the OTB Foundation in 2008 by OTB (Only The Brave) showcases its dedication to extending help during times of crisis. The foundation has previously intervened in response to natural disasters, such as the major earthquakes in Emilia-Romagna in 2012 and central Italy in 2016.
Through this latest initiative, OTB and its subsidiary brands are demonstrating their unwavering commitment to supporting communities and frontline workers in the fight against the pandemic. By allocating a portion of their online revenues, they aim to contribute to the acquisition of crucial supplies and equipment that will safeguard and care for those impacted by the virus.