Italian fashion group OTB ended 2022 on a high note, experiencing strong growth in its luxury division. The company, which owns brands like Maison Margiela, Marni, and Viktor & Rolf, reported a turnover of 1.743 billion euros, a 14% increase compared to the previous year. Net sales, excluding royalties and other income, amounted to 1.63 billion euros, a 12% increase.

The luxury division saw a significant jump in sales, with a 32% year-on-year increase and a 103% increase compared to pre-pandemic levels in 2019. While specific turnover figures for the segment were not disclosed, Marni stood out with a sales increase of 29%. Under the creative direction of Francesco Risso, Marni has successfully attracted a younger clientele through innovative creativity, communication, and unique fashion shows held in various locations.

Maison Margiela, with John Galliano as its creative director, remains the top-selling label in the luxury division. The brand experienced a 24% increase in turnover compared to 2021 and has recently moved into a larger headquarters in Paris to accommodate its growth. Jil Sander, under the OTB group since 2021, saw a remarkable 61% increase in turnover, its first full year under the ownership.

While specific figures for Diesel, OTB’s flagship brand, were not disclosed, the brand has been undergoing a repositioning strategy led by designer Glenn Martens since 2020. Diesel aims to position itself as an alternative to luxury in the high-end segment and has made significant investments in product development, communication, and store image renewal. Despite past sales losses, Diesel has gained popularity and ranks among the top 10 most popular brands in the Lyst Index 2022.

Apart from its luxury brands, OTB also owns subsidiaries such as Brave Kid, specializing in children’s fashion, and Staff International, responsible for managing brands like Dsquared2. The group has continued to invest in its growth, opening 73 new stores in key markets like China, South Korea, and the United States. It has also focused on digital innovation through its BVX division and reorganizing Staff International’s structure into four new segments: Ready-to-Wear, Shoes and Bags, Logistics, and Licensing.

As a result of these efforts, OTB has strengthened its net cash position to 293 million euros. The company’s profitability has also significantly improved, generating a net profit of 105 million euros in 2022, a 44 million euro increase compared to the previous year. Its gross operating profit reached 314 million euros, a 22% increase excluding non-recurring items, and the net operating result was 134 million euros, a 42% increase.

Geographically, Asia-Pacific remains a strategic region for OTB, with Japan being one of its most important markets, accounting for nearly 25% of the group’s total turnover. The company has also strengthened its presence in China, opening its largest store in Shanghai in 2022, and expanded its footprint in North America with thirteen new stores. OTB emphasized the importance of establishing strong relationships with suppliers to establish efficient production bases for its brands.

Overall, OTB’s strong performance in 2022 can be attributed to its luxury brands’ success, strategic investments in key markets, and digital innovation. The company remains focused on growth and innovation as it continues to strengthen its position in the fashion industry.

Links:
OTB Official Website
Maison Margiela Official Website