Italian investment fund Style Capital has acquired an 80% stake in French fashion brand Soeur, known for its success in the digital market. Valued at 70 million euros, Soeur has attracted the attention of investors due to its growth trajectory. Style Capital, with a history of successful investments in fashion brands like Golden Goose and Zimmermann, sees great potential for Soeur in the contemporary fashion market. The fund plans to leverage the brand’s identity and creative vision to expand internationally, while keeping the organization unchanged under new ownership. Style Capital aims to accelerate Soeur’s development through digital strategies, increased brand awareness, and expansion in the wholesale market.

Founded in 2008 by sisters Domitille and Angélique Brion, Soeur achieved sales of approximately €20 million in 2019 and has set a target of reaching €50 million by 2023. The brand currently has 48 points of sale and is stocked in 500 retailers globally.

The founders express their gratitude to Experienced Capital Partners (ECP), which played a significant role in Soeur’s success. They are excited to enter a new chapter with Style Capital, a reputable group. ECP had acquired a 40% stake in Soeur in 2016 when the brand had only six boutiques and achieved sales of €5 million. In this deal, ECP will sell its shares, while the founders will retain a 20% stake and become minority shareholders for the first time.

President of ECP, Emmanuel Pradère, praises the vision of founders Angélique and Domitille Brion and is proud to have contributed to Soeur’s development. He believes the brand has the potential to become a global reference in women’s fashion.

Specializing in acquiring stakes in premium fashion brands with sales between €10 and €100 million, Style Capital also holds a majority stake in the brand Forte_forte, and minority stakes in MSGM, LuisaViaRoma, and Re/done.

Useful links:
1. Soeur Official Website
2. Style Capital Official Website