Italian luxury e-tailer LuisaViaRoma has secured a new investment from Milan-based equity fund Style Capital, with the goal of expanding its reach and potentially going public. Under the agreement, the CEO of LuisaViaRoma, Andrea Panconesi, will maintain a 60% stake and control of the company, while Style Capital will acquire a 40% stake. Following in the footsteps of other luxury e-commerce giants like Farfetch and Mytheresa, LuisaViaRoma aims to pursue a public share listing in the future.

Style Capital already has majority control of Australian brand Zimmermann and holds minority stakes in MSGM, Forte Forte, and Re/done. By putting €130 million into LuisaViaRoma, the fund further cements its presence in the high-end fashion industry.

While the exact timing of the share listing remains uncertain, Panconesi has expressed that it is a goal in the near future. This development signifies a significant change for LuisaViaRoma, which was originally founded by Panconesi’s family in 1929 and transitioned into e-commerce in 1999. Currently, the company primarily focuses on its webstore, with online revenue accounting for the largest portion of its €187.5 million in annual revenues.

With a 13% revenue increase last year and a significant threefold growth since 2012, LuisaViaRoma intends to utilize the new funding to expand internationally and improve its tech platform. The deal is expected to close by the end of the year, granting Style Capital a prominent role in the company’s future developments and decision-making processes.

Useful links:
LuisaViaRoma Official Website
Style Capital Official Website