Jack Wills, the well-known fashion brand, has recently formed a significant licensing partnership with Brand Machine Group (BMG). This exciting collaboration will see BMG take on the responsibility of designing, manufacturing, wholesaling, and distributing all Jack Wills products worldwide, starting with the AW23 collection.

The partnership between Jack Wills and BMG builds upon their existing relationship, as BMG has been handling the global kidswear business for Jack Wills since 2020. With this new agreement, BMG will expand its involvement to include the production and distribution of adults’ clothing as well. The aim is to stay true to Jack Wills’ brand identity while also exploring new markets outside of the UK in the next decade.

BMG is well-prepared for this venture, thanks to its strong network of strategic international partners. The group is set to launch its first collection in the EMEA region for the autumn season, with plans to target other global markets in 2024 and beyond.

Jason Illingworth-Eames, the Managing Director of BMG, expressed his enthusiasm for the partnership, highlighting Jack Wills as an exceptional heritage brand with global appeal. He emphasized BMG’s dedication to developing and expanding the brand in new and established markets over the next ten years.

BMG is widely recognized as an international fashion brand owner and licensing specialist. Its impressive portfolio includes brands like Peckham Rye, Penfield, and Duchamp, as well as licensing agreements for popular names such as Ben Sherman, Elle Junior, Franklin & Marshall, Juicy Couture, Lee, Original Penguin, and US Polo Assn.

Aside from the partnership with Jack Wills, BMG has been actively involved in various acquisitions and key personnel changes in recent months. The company acquired the Peckham Rye tailoring brand, introduced new roles for a menswear buying chief and a tech COO, and appointed a new CFO.

This collaboration between Jack Wills and BMG marks an exciting development for both brands. With the expertise and global reach of BMG, we can anticipate that Jack Wills will continue to thrive in the fashion industry and reach new heights in the years to come.

Useful links:
1. Jack Wills Official Website
2. Brand Machine Group Official Website