JAK, the luxury sneaker brand, has recently secured a seed investment from Maisons Julien and Kelly Dassault (MJKD). This investment comes as JAK experiences significant growth in key markets like the UK, Germany, and France, and has plans to further expand in these regions.

The funding from MJKD will be used primarily to support JAK’s international expansion efforts. The brand aims to open physical stores in major European capitals, enhancing its presence in these key markets. Additionally, JAK plans to strengthen its team in Lisbon, Portugal, and create exclusive store designs to enhance the overall brand experience. Furthermore, the company intends to increase its online presence in European markets where it already holds a substantial market share.

Despite already having a strong presence in the UK and Germany, JAK sees the United States as a significant target market. Currently, the US accounts for 25% of the brand’s exports, and JAK aims to further penetrate this market.

MJKD, known for their expertise in seed rounds, will provide valuable support to JAK in areas such as strategy, finance, marketing, and communication. Sustainability is a core focus for JAK, and the brand plans to develop a vegan line of products. This initiative follows the successful launch of its first vegan offering last year, which utilized apple leather.

Founded in 2014 by Isabel Henriques da Silva and José Maria Reffóios, JAK has consistently achieved double-digit annual growth. The brand’s products are known for being seasonless and gender-neutral, and a remarkable 95% of its production is exported.

With the backing of MJKD’s investment and expertise, JAK is well-positioned to continue its growth trajectory in both European and US markets. The brand’s dedication to sustainability and its innovative designs solidify its standing as a formidable player in the high-end sneaker market.

Useful Links:
1. JAK Official Website
2. Maisons Julien and Kelly Dassault Official Website