JD Sports Fashion, the leading sportswear retailer in the UK, has taken another step in its global expansion strategy by acquiring a majority stake in Marketing Investment Group (MIG), a Polish sportswear company. Under the terms of the agreement, JD Sports will purchase a 60% stake in MIG, which currently operates 410 stores across Central and Eastern Europe. The financial details of the deal have not been disclosed.

MIG, known for its Sizeer and 50 Style brands, offers a wide range of sports fashion products including footwear, apparel, and accessories from top global brands. The company also operates e-commerce platforms in its European markets. MIG has shown impressive growth and potential, with revenues of approximately £200 million in the year ending January 31, 2020.

Peter Cowgill, the executive chairman of JD Sports Fashion, expressed his excitement about the acquisition and its potential to strengthen the company’s international development strategy. Cowgill praised the successful track record of MIG and emphasized the expertise and experience of both management teams, believing that they will provide a solid foundation for seizing opportunities in Central and Eastern Europe.

This acquisition aligns with JD Sports’ plans to invest in strategic opportunities. Just last month, the company raised £464.2 million through the sale of a 6% stake in the business. JD Sports has already made several international acquisitions, including Finish Line, Shoe Palace, and DTLR in the US, Sprinter in Spain, Sport Zone in Portugal, and Chausport in France. However, the company was unsuccessful in its bid to acquire several fashion brands from Arcadia, including Topshop.

Although the completion of the MIG deal is subject to approval by Polish competition authorities, it is expected to be finalized before the end of May. The acquisition of MIG will play a crucial role in consolidating JD Sports’ position in the Central and Eastern European market as the company continues to expand its global presence. With its strong portfolio of brands and its expertise in the sportswear industry, JD Sports is well-positioned to take advantage of the region’s potential.

Useful Links:
1. JD Sports Official Website
2. JD Sports Investor Relations