Sports retailer JD Sports Fashion has successfully completed its latest acquisition in Spain. The company’s majority holding, Iberian Sports Retail Group SL, has entered into an agreement to purchase 80% of Deporvillage SL, a well-established online retailer specializing in sports products for cycling, running, and outdoor activities.

Deporvillage was founded in Spain in 2010 and has since expanded its operations internationally. In 2020, the company generated impressive revenues of €117.8m ($139.4m), with a pre-tax profit of €7.7m. Despite the acquisition, Deporvillage’s founders will still retain a 20% stake in the company.

JD Sports will be paying €140.4m for its majority holding, with an additional €40.4m to be paid later this year, depending on the business performance. This acquisition is expected to not only bolster JD Sports’ position in key sports categories but also improve its digital capabilities.

By acquiring Deporvillage, JD Sports aims to reinforce its expertise in specialist sports products while expanding its online presence. The integration of Deporvillage’s successful business model into JD Sports’ portfolio is anticipated to enhance the company’s authenticity in the sports retail industry.

In conclusion, JD Sports’ acquisition of Deporvillage signifies a strategic move to strengthen its market position in Spain and further establish its digital presence. This investment will help JD Sports cater to the growing demand for specialized sports products and elevate its competitive advantage in the industry.

Useful links:
1. JD Sports Official Website
2. Deporvillage Official Website