JD Sports Fashion, the largest sportswear retailer in Britain, has recently announced its plans to acquire the remaining 40% stake in Marketing Investment Group (MIG), a Polish retailer. In 2021, JD Sports Fashion acquired a 60% stake in MIG as part of its expansion into central and eastern European markets. The financial details of the deal have not been disclosed.

MIG, based in Krakow, is known for its specialization in selling sports fashion footwear, apparel, and accessories from well-known global brands. With a revenue of approximately £270 million ($342.90 million) for the fiscal year ending on January 31, it has established itself as a major player in the Polish market.

JD Sports Fashion has been rapidly expanding its presence in the sportswear industry. Earlier this year, the company announced its plan to invest up to £3 billion in opening 1,750 new stores over the next five years. CEO Regis Schultz aims to establish JD as a dominant force in the athletic leisurewear sector. The acquisition of the remaining stake in MIG aligns perfectly with JD’s strategic growth plan, which includes expanding its presence in the region through new store openings and investments in omnichannel capabilities.

By taking full ownership of MIG, JD Sports Fashion is solidifying its foothold in the European market. This move demonstrates the company’s commitment to its ambitious growth plans and its confidence in the long-term growth prospects of MIG. JD is known for its extensive range of premium sports fashion products, and this acquisition will allow it to leverage the potential of the Polish market and strengthen its success in the region.

As JD Sports Fashion strengthens its position in Poland and expands across central and eastern Europe, it further establishes itself as a global powerhouse in the athletic leisurewear sector. The company’s strong portfolio of brands and its dedication to delivering high-quality products and exceptional customer experiences have played a significant role in its ongoing success. With the acquisition of MIG, JD is poised to continue its growth trajectory and reinforce its position as a leader in the sportswear market.

Useful links:
1. JD Sports Fashion
2. Marketing Investment Group (MIG)