According to recent reports, jewellery brand 7879 has experienced a remarkable surge in sales. The UK-based company achieved a jaw-dropping 977% increase in sales in 2022, reaching an impressive £1.5 million. And with revenue projected to double to £3 million in 2023, it’s clear that 7879’s growth shows no signs of slowing down.

A number of factors have contributed to this surge in sales. One significant factor is the successful launches of 7879’s products at renowned retailers Harrods and Selfridges. These prestigious partnerships have allowed the brand to expand its reach and attract a wider customer base. Additionally, the company secured £5.5 million in seed funding in 2022, with prominent investor Anglo American leading the way. The injection of capital has provided 7879 with the financial backing needed to fuel its rapid expansion.

So, what sets 7879 apart from other jewellery brands? According to the company itself, its success can be attributed to providing customers with a fresh and innovative approach to jewellery collecting. The average order value for the year has increased to £500, indicating a growing demand for their unique and distinctive products. Perhaps most notably, nearly half of the brand’s revenue comes from repeat customers, some of whom have made up to 19 purchases within a few short months. This level of loyalty speaks volumes about the quality and appeal of 7879’s jewellery.

Founded just a year ago by Sach Kukadia, the founder of, and Ben Flowers, a former BCG executive, 7879 specializes in creating “wearable” jewellery. All of their pieces are expertly crafted from 100% recycled 24k gold or responsibly-mined platinum, aligning with the company’s strong commitment to sustainability. Moreover, 7879 follows a completely transparent pricing policy based on weight, ensuring that customers know exactly what they are paying for.

Looking ahead, 7879 has ambitious plans for expansion. The brand intends to enter international markets in the first half of 2023, driven by the ever-increasing demand from brand partners and retailers in the US, Europe, and the Middle East. To maintain its momentum, 7879 has set monthly product launches in its calendar, with a particular focus on offering everyday wear options. This strategic move reflects the changing consumer behavior in the aftermath of the pandemic, where customers are gravitating towards smart purchases that carry reduced risk.

Co-founder Sach Kukadia expressed great optimism about the brand’s future, stating, “We had a brilliant first year and are set to take off in 2023. Consumer behavior post-pandemic has shifted towards smart purchases that may offer reduced risk. Our jewellery will hold monetary value forever, and we believe jewellery should be viewed with the same investment thesis as property, wine, or fine art.” This forward-thinking mindset, combined with the brand’s unwavering commitment to quality, sustainability, and customer satisfaction, sets 7879 apart in the fiercely competitive jewellery market.

With its soaring sales and ambitious expansion plans, 7879 is clearly positioning itself for continued success in the years to come. As more and more customers discover the brand’s exceptional offerings and dedication to ethical practices, it is highly likely that the company’s growth trajectory will continue to rise. Ultimately, 7879 serves as a shining example that a fresh approach to jewellery, combined with a clear mission and strategic partnerships, can lead to exceptional results in the business world.

Useful Links:
– [Anglo American](
– [7879 Official Website](