John Lewis, the prominent UK retail company, has announced a surprising decision regarding its marketing budget. The company will be reallocating a portion of this budget to provide free meals for its staff members who are struggling with the ever-increasing cost of living. This move showcases John Lewis’s commitment to supporting its employees and doing what is right.

The revelation came to light during a recent marketing event, where Claire Pointon, John Lewis’s customer director, discussed the brand’s efforts to assist its staff. Pointon explained that the company has set aside a portion of its marketing budget to contribute to a program that will offer free meals to in-store employees. She stressed the importance of this initiative and acknowledged that there are individuals within the company facing financial difficulties.

Furthermore, John Lewis Partnership, the parent company, recently unveiled plans to provide complimentary food to all employees and temporary workers from October to January. The aim of this gesture is to help those experiencing financial hardships and create opportunities for temporary Christmas positions. Pointon also highlighted the significance of setting up appropriate dining facilities to reflect the brand’s values.

It is worth noting that the marketing budget is not the sole source of funding for the free meals scheme. Various departments within the company have also allocated a portion of their budgets for this purpose. According to a spokesperson for John Lewis, they are taking proactive measures to adapt and respond to the cost-of-living crisis and provide the best support possible to their customers and employees. They emphasize the importance of marketing in this larger strategy.

In addition to these initiatives, the John Lewis Partnership has introduced a £500 cost-of-living payment for its employees. This payment was announced alongside the company’s half-year results, which showed pre-tax losses of £99 million for the period up to July.

John Lewis’s decision to use part of its marketing budget to fund staff meals is highly commendable. It demonstrates the company’s dedication to its employees and its values. By taking action to support their own staff members who are facing financial difficulties, John Lewis is setting an example for other companies to follow. As the cost of living crisis continues to affect people’s lives, it is crucial for businesses to find innovative ways to support their staff and local communities. John Lewis is proving that corporate social responsibility can extend beyond traditional avenues and make a meaningful difference in the lives of its employees.

Useful links:
1. John Lewis Partnership
2. John Lewis website