Joor, the renowned online wholesale giant, recently unveiled the findings from its bi-annual survey, shedding light on the dynamics of the fashion wholesale market and the strategies employed by fashion brands and retail buyers for the upcoming Spring/Summer 2023 season. The survey showcased a significant demand for newness among buyers, although many brands are exercising caution by offering carryover inventory instead.

According to the survey, a staggering 88% of global buyers expressed a keen interest in discovering new brands, displaying a steady increase in demand over the past few seasons. This desire for novelty is particularly pronounced in the Asia-Pacific (APAC) region, with 94% of buyers actively seeking new brands following a relatively cautious period. This surge in demand can be attributed to the pent-up desire for freshness and excitement after a series of challenging years.

Simultaneously, brands are treading carefully and embracing a cautious approach. The survey found that 31% of brands have decided to offer carryover inventory for the season, marking an increase of 9% compared to the previous year. This cautious stance is further reflected in the extension of sales windows for both brands and buyers. Thirty-one percent of brands will be extending their selling windows to accept orders closer to the delivery date, while 53% of buyers anticipate prolonging their buying windows to place orders later in the season. This flexibility enables them to respond effectively to trends and potential fluctuations in consumer spending.

Although the trend of caution is most evident in North America, it is also gaining momentum in the Europe, Middle East, and Africa (EMEA) region, as well as APAC. Another interesting revelation from the survey is the significant growth in cross-border orders. Approximately 72% of brands reported having the same or higher international business compared to the previous year, while 75% of buyers indicated that their investment in international brands has either remained consistent or increased during this time.

A noteworthy trend emerging from the survey is the resurgence of face-to-face selling, although virtual appointments continue to play a crucial role. Many fashion brands have adopted a hybrid approach, combining in-person appointments with the utilization of technology. Compared to the previous year, there has been an upsurge in the number of brands planning in-person showroom appointments, with 81% of these brands hosting appointments in their showrooms. CEO Kristin Savilia acknowledged the contradictions observed in the market trends, highlighting that buyers are enthusiastic about embracing newness and are entering the market with larger budgets. However, the uncertain global economic climate has compelled fashion brands to adopt a more cautious approach.

This hybrid approach, blending both in-person and virtual appointments, has become the new norm for brands and buyers alike. It allows them to adapt to the ever-evolving landscape and make informed decisions when placing orders for the season.

In summary, Joor’s market survey underscores the contrasting desires of buyers who yearn for novelty and brands that opt for caution. While there is a robust demand for new brands and a willingness to invest in international business, there is also a strong focus on risk reduction and carryover inventory. The fashion wholesale market is skillfully navigating these complexities by adopting a hybrid approach and extending sales and buying windows to accommodate market trends and consumer behavior.

For more information on Joor and the fashion wholesale market, please visit:

1. Joor Official Website
2. Business of Fashion – Inside the Wholesale Industry