Parisian perfumery brand, Juliette Has a Gun, has recently secured a minority stake investment from Cathay Capital, an investment fund. The purpose of this collaboration is to gain the support of a shareholder that can help accelerate the brand’s international expansion, with a specific focus on the Chinese market. Founded in 2006 by Romano Ricci, the great-grandson of Nina Ricci, a renowned Parisian couturier, Juliette Has a Gun has successfully brought a modern twist to luxury perfumery in the past 15 years. Their fragrance lines, including scents, shower gels, and home fragrances, are currently available in 42 countries through more than 4,000 retailers.

Despite having a flagship store in Paris, France only contributes 5% to Juliette Has a Gun’s overall revenue. Hence, the collaboration with Cathay Capital aims to expedite the brand’s global expansion, primarily in China. The fragrance market in China is projected to reach CHY12 billion (€1.5 billion) by 2023, with the luxury perfume segment expected to grow by 18% this year.

This partnership with Cathay Capital is not the first for Juliette Has a Gun. Two years ago, the brand started working with Ushopal, a brand accelerator within Cathay Capital’s portfolio. Ushopal specializes in implementing omni-channel strategies in China, and through this collaboration, Juliette Has a Gun achieved significant success during the Singles’ Day event in November 2020. In fact, the brand was among the top three high-end perfumery sellers on Tmall, selling an impressive 10,000 fragrances in just one hour. This accomplishment highlights the importance of embracing an omni-channel marketing approach to meet the expectations of millennials and younger consumers.

Romano Ricci, the designer and co-founder of Juliette Has a Gun, expressed his enthusiasm about partnering with Cathay Capital. He emphasizes the need for a holistic marketing strategy that delivers a personalized experience to consumers. Ricci believes that Cathay Capital is the perfect partner to support their growth, help them realize their vision, and seize strategic opportunities in Asia and beyond. Juliette Has a Gun’s revenue has been steadily increasing, reaching approximately €50 million in 2018. With this new partnership, the brand is poised for even greater success in the global fragrance market.

Useful links:
1. Juliette Has a Gun Official Website
2. Cathay Capital Official Website