Kat Von D, the well-known entrepreneur and television personality, has recently made a significant decision regarding her beauty brand, Kat Von D Beauty. She has chosen to part ways with the brand in order to focus on her vegan shoe line and her upcoming album. This decision has led to the sale of all her shares in the brand to Kendo, a company owned by LVMH. As a result, Kendo will now have full ownership of the brand and will rebrand it as KVD Vegan Beauty.

Kat Von D Beauty was originally launched in 2008 and has been successful in building a strong following over the years. However, Von D’s decision to step down from the brand stems from her desire to prioritize her other endeavors. She has expressed her hope that the makeup line will continue to thrive and grow under new leadership.

Under Kendo’s ownership, KVD Vegan Beauty will continue to offer its current range of over 250 products and will also be introducing new products in the future. David Suliteanu, the CEO of Kendo, has expressed his excitement for the brand’s prospects, stating that they have an exciting lineup of new products planned for 2020 and beyond.

One potential advantage of this change in ownership is that it may help divert attention away from Von D’s personal controversies, which have previously impacted the brand. Her alleged anti-Semitic statements and support for the anti-vaxxer movement have caused controversy on social media and resulted in boycotts of the brand. With Kendo taking charge, it is hoped that the focus can shift solely to the quality and innovation of the products.

KVD Vegan Beauty is available in 36 countries around the world, primarily through Sephora and the brand’s official website. With Kendo’s expertise and resources, there is a great opportunity for KVD Vegan Beauty to expand its presence and continue its growth in the highly competitive beauty industry.

Kat Von D’s departure from her eponymous beauty brand marks a new chapter for both herself and the brand. As she embarks on new ventures, the brand will continue to cater to its loyal customers while embracing its new identity as KVD Vegan Beauty.

Useful link:
KVD Vegan Beauty Official Website