Mowalola Ogunlesi, often referred to as the doyenne of subcultural-chic, made a bold statement at London Fashion Week with her Spring/Summer 2024 collection. Her show confirmed her status as one of London’s most progressive creative directors, and it was a showcase filled with wit and innovation. Let’s delve into the highlights and memorable moments from Mowalola’s tongue-in-cheek collection.

The scene was set on a Friday evening, as fashion enthusiasts arrived at a cavernous warehouse in London’s Canning Town. Inside, the energy was palpable, with Mowalola’s signature mix of souped-up hip-hop and industrial tracks amplifying the anticipation. Supermodel Irina Shayk kicked off the show, elegantly striding down the runway in a metallic halter dress boldly emblazoned with “MOWALOLA.” It was a captivating start that immediately captured the audience’s attention.

One of the standout pieces of Mowalola’s SS24 collection is what promises to be a future fashion classic: the convertible maxi-to-mini skirt. This subversively elegant two-in-one trompe l’oeil skirting offers the best of both worlds for those who want versatility in their wardrobe. It’s a piece that’s sure to become a collector’s item, marrying style with practicality.

Mowalola’s surrealist approach to spring/summer fashion introduced the “hug tee.” These two-person tees saw model duos taking superlatively in-sync strolls down the runway, emphasizing togetherness and shared style. It was a playful and innovative twist on fashion that encouraged connection and interaction.

In an era where pantless dressing is gaining momentum, Mowalola showcased the open-toe boot as a statement piece. These thigh-high, moto-inspired boots fastened with no-nonsense velcro straps challenged traditional footwear norms. It’s a clear example of designers making a case for footwear as clothing, blurring the lines between fashion and functionality.

Unlike the typical last-minute backstage chaos that often accompanies fashion shows, Mowalola chose a different path. The doyenne of subcultural-chic confidently occupied a front-row seat, fully immersing herself in every moment of her LFW show. Her serene and composed presence in the audience reflected her unwavering confidence in her collection, a fitting conclusion to a remarkable display of creativity.

Mowalola Ogunlesi’s SS24 collection was a testament to her ability to infuse humor and innovation into the world of fashion. With a flair for pushing boundaries and challenging conventions, she continues to captivate audiences with her unique vision. As we eagerly anticipate the arrival of her designs in stores, it’s clear that Mowalola’s playful yet thought-provoking approach to fashion will leave a lasting impression on the industry, inspiring fashion enthusiasts to embrace both the unconventional and the classic in their style choices.

Designer: Mowalola Ogunlesi

Art Director: Frederic Saint Parck

Fashion Editor/Stylist: Lotta Volkova

Hair Stylist: Cyndia Harvey

Makeup Artist: Isamaya Ffrench

Artist: Slawn

Casting Director: Mischa Notcutt

Entertainer: Izzy Spears

Models: Ajak DhieuAjibike AbdulraheemAkolde BeatriceAna Elisa BritoBenjamin MigschChisom OkekeEdwin TayEmily SturgessEna PoppeFanfan Godwin OkereukuHoshi Irina ShaykIssa LishIveth VenturaJ MoonJade HsuJinrong HuangLux GillespieManyuon DengMiao ZiyiMilique DouglasNatalia MonteroNyakong ChanNyanchar BiuQuadri AjaoSafe CraneSandy OghenovoSasha KrivosheyaSeng KhanSienna KingTumi Fani-KayodeVera VollebregtZakaria DauZaquel Mendes