Kick Game, a luxury sneaker and apparel retailer, has secured an additional £3.5 million in funding from VGC Partners, bringing its total investment to £6 million. The injection of capital will support Kick Game’s ambitious goal of generating £50 million in revenues by 2022. To achieve this, the company plans to expand both online and in retail, with new stores planned for the UK and abroad over the next two years.

In addition to its expansion plans, Kick Game has set its sights on the luxury resale market, which is currently experiencing significant growth. The retailer intends to launch a consignment platform that will allow customers to resell authenticated, in-demand sneakers. This move aligns with the increasing interest from consumers and investors in the sneaker resale market, which is predicted to reach $30 billion by 2030.

Since receiving its initial investment of £2.5 million from VGC Partners in May 2020, Kick Game has experienced remarkable growth. Revenues have soared from £4.8 million in fiscal 2020 to a projected £20 million in the 12 months leading up to November 30th. The company currently operates three stores in the UK, including two in London and one in Birmingham.

Earlier this year, Kick Game faced challenges due to import duties impacting its European operations. However, the company has overcome this obstacle by opening a warehouse in the Netherlands, enabling further expansion across Europe. Kick Game will focus on targeting the Scandinavian market, which is currently its largest market outside of the UK.

Founded in 2013 by brothers Rob and David Franks, Kick Game is known for selling exclusive, rare, and sold-out sneakers and streetwear from renowned brands. The company has demonstrated its commitment to the UK high street by opening three new experiential stores since its collaboration with VGC Partners. Kick Game has also expanded its team and warehouse capabilities overseas, signaling its ambitions for future growth.

Parminder Basran, managing partner at VGC Partners and non-executive director at Kick Game, expressed confidence in the luxury resale market and highlighted the exponential growth of the sneaker resale market. Basran believes that Kick Game’s strategic plans align with the market’s potential, and the company’s strong business model positions it for continued success both in the UK and internationally.

With the additional funding and its strategic vision, Kick Game is well-positioned for continued growth in the luxury sneaker and apparel industry. As the demand for exclusive and rare sneakers continues to rise, the company remains dedicated to offering its customers the best products and experiences. The £3.5 million injection of funds will undoubtedly fuel Kick Game’s expansion plans and help it achieve its ambitious targets in the years to come.

Links:
– [VGC Partners](https://www.vgcpartners.co.uk/)
– [The IndustryFashion](https://www.theindustry.fashion/)