Kidswear Collective, a well-known platform for reselling baby and kidswear in the UK, has recently acquired Cheeky Cherub, a luxury secondhand childrenswear reseller. The details of the acquisition have not been made public, but it is expected that Cheeky Cherub’s inventory will soon be available on Kidswear Collective’s platform.

Cheeky Cherub was established in 2020 by Erika Abd-Allah and Lucy James with the aim of promoting the kidswear sector in the circular economy. By joining forces with Kidswear Collective, they hope to further advance the concept of sustainable fashion for children.

With this acquisition, Kidswear Collective cements its position as the top resale platform in the baby and kidswear sector. The company has experienced significant growth over the past year and has recently opened a new warehouse and processing center in London to meet the rising demand. Moreover, Kidswear Collective has shop-in-shops in esteemed retail locations like Selfridges, Fenwick, and Galeries Lafayette in Doha.

Alongside selling secondhand fashion, Kidswear Collective has expanded its offerings by incorporating past season fashion. This expansion has been made possible through partnerships with over 50 luxury kidswear brands. The company aims to change the perception of pre-loved fashion and provide parents with convenient access to high-quality and sustainable clothing options for their children.

Co-founder Shoshana Kazab expressed her enthusiasm about the acquisition, stating, “We are thrilled to have Cheeky Cherub’s community join us.” She also praised Cheeky Cherub’s founders for setting a high standard in the pre-owned childrenswear market. Erika Abd-Allah expressed her gratitude to their sellers and customers, emphasizing that they trust Kidswear Collective to take care of their customers.

The acquisition of Cheeky Cherub by Kidswear Collective showcases the ongoing consolidation in the UK’s baby and kidswear sector. With their commitment to sustainable fashion and their expanding presence in the market, Kidswear Collective is poised to maintain its leadership in the resale industry for children’s clothing.

To learn more about Kidswear Collective and its efforts towards sustainable fashion for children, you can visit their website here. Additionally, if you are interested in exploring the selection of pre-loved luxury childrenswear available on their platform, you can browse their inventory here.