Italian cosmetics brand KIKO is set to regain full ownership as UK private equity fund Peninsula Capital exits its 38% stake in the company. The Percassi family, who founded KIKO in 1997, will once again have complete control over the popular brand known for its affordable and fashionable makeup products. The deal is expected to be finalized by the end of the year, although specific financial details have not been disclosed.

Peninsula Capital initially acquired a stake in KIKO in 2018 with the goal of supporting the brand’s global expansion and driving profitability. However, the Percassi family’s decision to reclaim full ownership demonstrates their confidence in the future success of the company.

With a presence in 52 countries, KIKO has achieved widespread popularity, generating sales of approximately 750 million euros ($738.53 million). The brand’s combination of affordability and stylish products has resonated with consumers around the world, contributing to its success in the competitive cosmetics market.

By regaining complete control of the brand, the Percassi family reaffirms their commitment to KIKO’s long-term growth and vision. They will now have the ability to shape the brand’s direction and ensure its continued success in an increasingly competitive industry.

The cosmetics market is highly competitive, with consumers constantly seeking new and innovative products. KIKO has positioned itself as a frontrunner by offering trend-setting makeup that is affordable. Its ability to adapt to evolving consumer preferences while maintaining reasonable prices has been crucial to its lasting appeal.

The Percassi family’s decision to repurchase Peninsula Capital’s stake emphasizes their belief in KIKO’s potential and their determination to drive its success. With full control, they can implement strategies that align with their long-term vision, securing the brand’s position at the forefront of the cosmetics market.

As KIKO enters this new phase of complete ownership, consumers can expect the brand to expand its product range further and explore new markets. The Percassi family’s extensive industry experience equips them to navigate the changing landscape and capitalize on emerging opportunities.

The cosmetics industry continues to experience significant growth, driven by evolving consumer preferences and the influence of social media influencers. KIKO’s focus on affordable and fashionable products positions the brand to thrive in this dynamic environment.

In conclusion, KIKO’s return to full ownership by the Percassi family marks an exciting milestone for the brand. With their expertise and determination, they are poised to lead KIKO to new heights in the global cosmetics market. As KIKO continues to provide trendy and affordable makeup options, consumers can confidently anticipate innovative products and a bright future for the brand.

Useful Links:
1. KIKO Cosmetics Official Website
2. Forbes Article: KIKO Re-acquired by Founding Family