Kim Kardashian is set to make a grand return to the makeup industry with her latest venture, Skkn by Kim Makeup. Taking to Instagram to share the news, the reality TV star described the line as a perfect blend of “skin-loving formulas” and “high-performance glam.” This exciting announcement comes as Kardashian aims to shift her focus towards prioritizing skincare in her beauty routine.

The initial launch of Skkn by Kim Makeup will feature the Soft Matte Lip Color, offering a stunning range of 10 full-coverage lipsticks with a velvety matte finish. In addition, customers can also expect a collection of 15 long-wearing matte lip pencils known as the Lip Liner range. To complete the lineup, the Classic Mattes Eyeshadow Palette will showcase 12 silky matte nude shades in both warm and cool tones.

Kardashian’s dedication to skincare is evident as she strives to create universally-flattering cosmetic essentials that are clean, hydrating, and beneficial for the skin. This commitment was highlighted through her previous introduction of Skkn by Kim, a premium skincare line that was launched in June 2022.

Following the closure of her cosmetics line, KKW Beauty, in August 2021, Kardashian made the decision to discontinue her fragrance line, KKW Fragrance, in April 2022. With an exclusive focus on skincare, Kardashian has chosen to further explore the beauty industry by introducing her brand new makeup line, Skkn by Kim Makeup.

The highly anticipated launch of Skkn by Kim Makeup is scheduled for January 26 at 9 a.m. PST. To gain exclusive access to the collection and be among the first to explore it, beauty enthusiasts are encouraged to join the waitlist online. Given Kim Kardashian’s immense influence and popularity, it comes as no surprise that anticipation for her newest beauty venture is already soaring.

+ Useful Links:
1. Skkn by Kim Website: https://www.skknbykim.com
2. Kim Kardashian Instagram Announcement: https://www.instagram.com/kimkardashian