Kim Kardashian’s shapewear brand, Skims, has recently achieved a remarkable valuation of $1.6 billion through a successful funding round that garnered $154 million. Thrive Capital, a venture firm, led the round alongside existing investors Imaginary Ventures and Alliance Consumer Growth. Although Skims has faced some criticism from consumers, it has undeniably enjoyed immense success since its launch in September 2019. Skims stands out by offering an inclusive range of shapewear and underwear in a wide range of sizes, from XXS to 5X, and boasts a variety of nine different colors. The brand has witnessed a surge in demand in the U.S., with many of its styles quickly selling out and the website even struggling to handle the increased traffic.

In order to extend its reach outside of the U.S., Skims made a notable partnership with Selfridges in England in October, followed by an entrance into the Middle East market in December through an exclusive distribution agreement with e-tailer Ounass. The latest influx of funding will enable Skims to expand into new product categories and further augment its presence in the retail landscape globally.

This accomplishment aligns with another significant milestone in Kim Kardashian’s career as she joins the prestigious billionaires club. Her net worth has skyrocketed from $780 million to an astounding $1 billion, primarily attributed to the monumental success of Skims, as well as her KKW Beauty line and her various endorsements and investments. Furthermore, Kardashian is reportedly developing an additional brand called SKKN by Kim, which will encompass skincare, haircare, nail products, perfumes, candles, and more.

As Kardashian’s product empire continues to flourish, the long-standing reality TV show that she and her family have been a part of, “Keeping Up With the Kardashians,” is drawing to a close after an impressive run of 20 seasons. The final season is set to air later this year.

Useful links:
1. Skims Official Website
2. KKW Beauty Official Website