Kris Jenner, the mother and manager of the famous Kardashian-Jenner family, is following in the footsteps of her successful daughters, Kim Kardashian and Kylie Jenner, by expanding her entrepreneurial ventures into the beauty industry. Recently, she filed trademarks for “Kris Jenner Beauty,” “Kris Jenner Skin,” and “Kris Jenner Skincare,” signaling her entrance into the world of beauty products.

The trademark applications, submitted on February 10, encompass a wide range of beauty items, including cosmetics, skincare, nail care, false eyelashes, hair care, and fragrances. It remains unclear whether Jenner plans to create separate brands for each product category or consolidate them under one overall brand.

This strategic move by Kris Jenner comes shortly after the announcement that the long-running reality TV show “Keeping Up With the Kardashians” will air its final season in March. As the show that brought the Kardashian-Jenner family into the limelight, its conclusion marks a new chapter for the family members as they pursue their individual ventures.

Given the massive success of her daughters’ beauty businesses, it is not surprising that Kris Jenner is stepping into the beauty industry. Kim Kardashian’s KKW Beauty reached a valuation of $1 billion in June 2020 after Coty acquired a 20% stake in the company. Similarly, Kylie Jenner’s beauty empire, which includes Kylie Cosmetics and Kylie Skin, was valued at $1.2 billion in November 2019 following Coty’s acquisition of a majority stake for $600 million.

With her daughters’ remarkable track record in the beauty industry, it will be intriguing to see how Kris Jenner’s upcoming beauty brand will set itself apart and captivate consumers. As a shrewd businesswoman and influential figure in the entertainment industry, Jenner’s entrance into the beauty world is bound to generate significant excitement and anticipation.

Fans and beauty enthusiasts are eagerly waiting for further updates and announcements directly from Kris Jenner about her upcoming beauty brand. Whether she focuses on a specific product category or offers a comprehensive range of beauty products, one thing is certain – Kris Jenner’s entry into the beauty industry is expected to make a splash and leave a lasting impact.

Useful links:
Coty Completes Transaction with KKW Beauty
Coty in Talks to Buy Kylie Cosmetics, Valuing It at $1 Billion+