It appears that Kylie Jenner, the famous American model, media personality, and entrepreneur, is expanding her business empire into the realm of swimwear. Recent reports have revealed that the 23-year-old has taken steps towards launching a swimwear brand under her name by filing trademark applications for the names “Kylie Swim” and “Kylie Swim by Kylie Jenner.”

The applications were submitted to the U.S. Patent and Trademark Office on May 7 and encompass a wide range of swimwear-related products. These include cover-ups, headwear, tops, bottoms, footwear, robes, sunglasses, towels, outdoor blankets, beach bags, and even swim goggles. It seems that Jenner envisions offering a comprehensive swimwear experience to her customers.

This wouldn’t be the first time Kylie Jenner ventures into the business world. In 2015, she made her entrepreneurial debut with Kylie Cosmetics, a brand that quickly gained a dedicated following for its highly popular Lip Kits. The success of Kylie Cosmetics led to the expansion of the brand into various makeup categories. Additionally, in 2019, Jenner introduced her skincare line, Kylie Skin. These ventures have firmly established her as a major player in the beauty industry.

In addition to her cosmetics ventures, Jenner has collaborated with her older sister Kendall to create the Kendall + Kylie lifestyle label. However, the potential launch of Kylie Swim would mark her first individual foray into the fashion industry. It remains to be seen if the brand will come to fruition, as Jenner has previously filed trademark applications for other possible brands like “Kylie Body,” “Kylie Baby,” and “Kylie Hair” in 2019, but they have yet to materialize as actual brands.

Interestingly, Kylie’s mother, Kris Jenner, also appears to have ambitions for her own beauty empire. Earlier this year, she filed trademark applications for “Kris Jenner Beauty,” “Kris Jenner Skin,” and “Kris Jenner Skincare,” hinting at a possible cosmetics brand of her own, following in her daughter’s footsteps.

As fans eagerly anticipate further updates on Kylie Jenner’s potential swimwear brand, it is clear that her entrepreneurial drive knows no bounds. Whether it’s cosmetics, fashion, or now swimwear, Jenner has demonstrated her ability to capture consumers’ attention and create successful brands. With her influence and strong brand presence, it’s highly likely that Kylie Swim will make a significant impact on the fashion industry if it comes to fruition.

Useful Links:
Kylie Swim website
U.S. Patent and Trademark Office