Launched in 2019 by Kim Kardashian, Skims has been consistently featuring renowned personalities as brand ambassadors. Following the likes of Rosalía, Kate Moss, and Kim Cattrall, the lingerie and shapewear brand has now welcomed American singer Lana Del Rey as the face of its 2024 Valentine’s Day collection.

Lana Del Rey, Brand Ambassador for Skims’ Valentine’s Collection

With Valentine’s Day just around the corner, Kim Kardashian has chosen to celebrate love by enlisting the American singer-songwriter Lana Del Rey as the face of her brand for this special occasion in January 2024.

Captured through the lens of British photographer Nadia Lee Cohen, Lana Del Rey, who recently released a highly acclaimed album titled “Did you know that there’s a tunnel under Ocean Blvd” (nominated in five categories at the Grammy Awards), poses in a lace-adorned bodysuit inside a heart-shaped satin box.

“I’ve been a huge fan of Skims from the beginning, and that’s why I’m thrilled to be part of their Valentine’s campaign,” Lana Del Rey stated in a press release. After rapidly selling out in 2023, Skims’ Valentine’s Day collection expands its offerings this year with 29 limited edition pieces.

Skims: The Shapewear Revolution by Kim Kardashian

Kim Kardashian revolutionized women’s lives in September 2019 when she launched Skims. These figure-flattering undergarments are available in a wide range of sizes and nude shades, accommodating diverse body shapes and skin tones, all while being comfortable and sexy.

While Kim Kardashian initially featured prominently in her Skims campaigns, often captured by photographers such as Donna Trope or feminist artists Vanessa Beecroft and Nadia Lee Cohen, starting in 2021, she began inviting her model and actress friends to join her. The result? Images that regularly create a buzz on social media.

An Inclusive Brand Embodied by Famous Ambassadors

In July 2021, 47-year-old Kate Moss made a stunning comeback with Skims. In elegant black lingerie, the English supermodel exuded natural beauty just days before the launch of her cosmetics brand. A few weeks later, actresses Megan Fox and Kourtney Kardashian took Instagram by storm. Frequently photographed together since drummer Travis Scott (at the time, Kourtney Kardashian’s boyfriend and now husband) accompanied Machine Gun Kelly, Fox’s boyfriend, on his new album, they struck suggestive poses that seemed to playfully mock the attention they received on social media.

Subsequently, supermodels, singer Rosalía, rapper Snoop Dogg and his family, as well as Italian actresses Simona Tabasco and Beatrice Grannò, all found themselves in the spotlight thanks to Skims, especially with the release of The White Lotus Season 2.

Skims’ Valentine’s Day collection will be available starting January 23, 2024, on Skims’ website and at select stores worldwide.