Lanvin Group, a Shanghai-based luxury fashion conglomerate, made a grand entrance onto the New York Stock Exchange (NYSE) with an extravagant event. The company, known for its iconic brands such as Lanvin, Sergio Rossi, Wolford, St. John, and Caruso, is determined to gain a larger market share in the luxury industry by going public. Teaming up with Primavera Capital, the Lanvin Group has set its sights on becoming a China-based luxury group like LVMH, Kering, and Richemont.

The NYSE event was attended by high-ranking executives from the Lanvin Group, including speeches from NYSE President Lynn Martin and Joann Cheng, the chairman and CEO of the Lanvin Group. During the event, Cheng expressed her gratitude to the NYSE and her team for helping achieve this momentous milestone. She also shared her personal journey as a female leader and emphasized the significance of passion and love in her work.

Before ringing the opening bell on the trading floor, Cheng discussed the immense growth potential of the Lanvin Group. Currently, the group’s brands hold a relatively small market share in the US, Asian, and Chinese markets, leaving ample room for expansion. Cheng notably highlighted the success of the Lanvin brand, which experienced a staggering 117% increase in global sales and a remarkable 260% increase in wholesale in October 2022. She laid out the group’s plans for growth, which include expanding their retail presence, enhancing digital channels, and diversifying their product categories.

Cheng also touched upon the unique synergy among the Lanvin Group’s brands and hinted at potential future collaborations. She mentioned the possibility of acquiring new brands in the future but underscored the importance of preserving the current brands’ value and operations.

Following the opening bell ceremony, the Lanvin Group’s shares and warrants were listed on the NYSE. Although the stock experienced a slight decline on its first day of trading, Cheng remains confident in the group’s future success and its ability to deliver returns to investors.

Overall, the Lanvin Group’s debut on the NYSE symbolizes a significant milestone for the company, demonstrating its commitment to establishing itself as a major player in the luxury market. With its strong portfolio of brands, strategic partnerships, and a clear focus on growth, the group aims to attract investors and further expand its global presence.

Useful links:
1. Lanvin Official Website
2. Primavera Capital Official Website